Though the market has a pool of eCommerce development platforms, Magento 2 still thrives to be the best one in the crowd. Here are the reasons to choose Magento 2 for building a competitive online store in 2022.
As an e-commerce store owner, you will want to have an e-commerce website that is flexible and secure. And for this, open-source PHP-based CMS platforms are truly a blessing. Using these platforms can help you to efficiently create attractive e-stores. Now, talking about these platforms, the most popular one is Magento 2 which makes e-commerce web development a seamless process for the developers with its features, availability of a pool of extensions, plenty of plugins, and in-built stunning templates that help to develop fully functional sites in a hassle-free manner. Most entrepreneurs who are planning to have their e-stores built also choose to hire a Magento developer in Brisbane or anywhere else around the world to achieve their desired results.
Magento 2 is the most user-friendly and developer-friendly e-commerce development platform now that offers several advantages over the other e-commerce platforms. Here are the reasons why most eCommerce business owners prefer to invest in Magento development in 2022.
You can find out the reasons or features that make Magento 2 better than the other platforms here.
Advanced search:
You are building your online store for your users, right? Hence, it is important that your store is packed with all user-friendly features. And one of the features you can’t afford to miss including is the advanced search option on the store UI. Making searching easy can enhance the shopping experience for the customers. People are very busy these days and they look for an online store that can help them get their desired products quickly without taking too much time. And Magento 2 offers the same. With Magento 2, you can include filtered and faceted search to offer more convenience to the customers. Magento 2 has some unique search features that include product tag filters, product reviews, and viewed products. The platform also allows you to implement the search feature based on auto-suggested terms.
A streamlined checkout:
Magento 2 offers a streamlined one-step checkout system to customers. Many times shopping carts are seen left abandoned because of the lengthy and frustrating checkout process. Magento 2 has cut down this cart abandonment rate with a simplified quick checkout system. Customers can now address the checkout process rapidly and in a hassle-free way. This has increased sales and conversions as well.
Magento 2 is powerful and scalable:
Magento 2 acts as the most powerful and a highly scalable e-commerce platform. It can store and easily manage thousands of different categories of products within the same interface. And the best thing is that you can keep adding more categories and products to the Magento 2 store without any restrictions. The inventory and product management solutions help your online store to organise and manage the products easily and efficiently. In addition to this, the platform allows you to change the filters and navigation, which enhances the overall website performance.
Magento 2 is SEO-friendly:
Magento 2 is an SEO-friendly platform and that is another big advantage of using it. Magento 2 sites are fully optimised which ensures a high ranking and makes your site easily get noticed on the SERPs. Magento 2 optimised every web page and product description with its SEO-friendly URLs and meta description features.
It is mobile-friendly:
Magento 2 websites are mobile-friendly, that is these websites are compatible with all mobile screens and mobile features and are adaptable to all browsers. These sites are accessible from any mobile device.
Offers faster speed to the websites:
People love those shopping sites that get loaded fast in not more than three seconds no matter how many products there are. Magento 2 offers a fast loading speed to the sites that bring more customers, more sales, and conversions.
Easily customisable:
Magento 2 allows easy customisations of the web pages, features of the stores, and products or categories. There are plenty of in-built design options that can be customised as per the project requirements. Along with the product, category, or feature customisations, users can choose shipping, payment, and language options as well and customise these as per their requirements. There are many functionalities that you would want to include in your store and most of these functionalities can be easily and quickly implemented using the in-built plugins and extensions available in the Magento 2 marketplace.
There are innumerable extensions and plugins for integrating convenient payment options, shipping methods, etc. These customisable options, plugins and extensions of Magento 2 save time and effort to implement the features and enhance the user experience at the same time. This platform also comes with multiple premium and free extensions for including customer-friendly features like gift cards, store pickup, and more.
A very flexible CMS:
The high flexibility of Magento 2 is another big reason to choose it for e-commerce development. It lets you keep on updating fresh content to attract more customers. It gives the flexibility to customise the platform as per the project requirements to make the store more user-friendly.
Big community:
Magento 2 has huge community support of developers that help to resolve all complexities and problems easily whenever required.
Easy third-party integration:
With Magento 2, you can easily integrate third-party tools and software including different payment gateways like PayPal, MailChimp, QuickBooks, Google Shopping, eBay, and more.
Enhanced security:
Magento 2 offers enhanced security to the e-stores. You can create secondary passwords for prohibiting unexpected breaches and external threats. The platform uses PCI Data Security and CAPTCHA for a high-end protection level. The store admins can secure the e-stores with Magento 2’s advanced security features like login screens with Google reCAPTCHA & secondary password prompt using the PCI Data Security feature. These provide extra protection against all viruses, malware, site attacks, and security breaches.
More and more brick-and-mortar stores are now turning into online shopping sites. And this is increasing the level of competition on the web. And this is the key reason to choose Magento 2 which offers amazing features that help in creating powerful, robust, engaging, secure, and user-friendly online stores for the new-generation shoppers out there. Magento 2 stores offer an unmatched shopping experience, high performance, excellent speed, and high security as well.
At PHPProgrammers, the no.1 awarded company for Magento development, you can avail top-notch Magento 2 development solutions at affordable pricing and offer an amazing shopping experience to your customers, thereby, getting more profit, more conversions, and more sales.
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