Hello dev.to, I’m Learning Developer Workflows as an SEO Content Lead

Hi everyone, I’m Ed.

I work in SEO and content for Outscraper. We’re a lean SaaS team behind a product used by more than 500,000 users.

My role is not on the engineering side. My background is content writing, SEO, and content planning. But working in a SaaS team has pushed me to learn more about the technical side of the product.

I’ve learned that if I want to write better SaaS content, API docs, product guides, and technical articles, I need to understand how the tools actually work.

So I started learning more practical skills, including:

1. GitHub
2. APIs
3. basic coding projects
4. automation workflows
5. Streamlit
6. technical documentation
7. small SEO and content tools
8. data workflows for lead generation and enrichment

I’m joining dev.to because I want to learn in public.

I’m not here to act like an expert developer. I’m here as someone from the content and SEO side who wants to better understand the workflows behind SaaS products.

Some of the things I want to write about here:

• What I learned while working with APIs
• How small coding projects help me understand SEO tools better
• Lessons from using GitHub as a non-developer
• Simple automation ideas for content and research
• Mistakes I make while learning
• How technical learning makes SaaS content more useful

One lesson I’ve had so far is this:

Using a tool is different from understanding how the workflow behind it works.

As a content person, it is easy to write about APIs, scraping, enrichment, and automation from the outside. But once I started testing workflows, reading docs, editing small projects, and breaking things, I began to understand the product and its users better.

That is the main reason I’m here.

I want to become a stronger technical content person by learning the basics, building small things, and sharing the process honestly.

If you are also learning from a non-traditional background, or if you work with content, SEO, SaaS, APIs, or data tools, I’d be happy to connect.

What helped you most when you started learning technical workflows?