Have you ever stared at a blank product description box, cursor blinking mockingly, wondering how to make your product sound appealing?
That was me a few months ago. As a developer venturing into e-commerce, I found myself spending hours writing product descriptions that still didn't quite hit the mark. After getting just one sale (yes, only one!), I realized there had to be a better way.
This is the story of how I built an AI-powered tool to solve this problem - not as an e-commerce expert, but as a developer learning along the way.
🎯 The Problem I Was Trying to Solve
Writing product descriptions was my biggest time sink when setting up my online store. Here's what my process looked like:
Fun fact: I spent more time writing descriptions than actually coding my first e-commerce site!
- 30+ minutes per product description
- Constant Googling for "how to write compelling product descriptions"
- Trying to balance SEO keywords with natural language
- Never quite sure if my descriptions would convert
The worst part? After all that effort, I still wasn't confident in my writing. My first product description looked something like this:
"Blue t-shirt made from cotton. Comfortable and stylish.
Good for casual wear. Machine washable."
Not exactly compelling, right?
🛠️ The Solution: Building an AI Description Generator
Instead of becoming a copywriting expert overnight, I decided to leverage what I do know - coding. Here's how I approached building the solution:
1. Technical Foundation
I chose Next.js for the frontend and Supabase for the backend, mainly because:
- Next.js provides an excellent developer experience
- Supabase handles auth and database needs out of the box
- Both have great documentation for solo developers
2. AI Integration
The core of the application uses OpenAI's API. Here's a simplified version of how it works:
// Basic structure of the AI description generation
async function generateDescription(imageData, productContext) {
const response = await openai.chat.completions.create({
model: "gpt-4o-mini",
messages: [
{
role: "user",
content: [
{ type: "text", text: "Generate a detailed product description" },
{ type: "image_url", image_url: imageData }
],
},
],
max_tokens: 600,
});
return response.choices[0].message.content;
}
3. User Interface
I kept the UI simple and focused on three main actions:
- Upload product image
- Add basic product details
- Generate and edit descriptions
🔧 Challenges and Solutions
Challenge 1: Cost Management
OpenAI's API isn't free, and as a side project, I needed to be cost-conscious. Solution: I implemented:
- A free tier with limited generations
- Caching of previous generations
- Prompt optimization to reduce token usage
Challenge 2: Image Processing
Initially, I struggled with image handling and optimization. Solution:
- Implemented client-side image compression
- Added support for multiple image formats
- Created a preview system before processing
📚 What I've Learned So Far
- Start Simple: My first version just generated basic descriptions. No bells and whistles, and that was okay.
- Test Early: I tested with my own e-commerce products first, which helped find issues quickly.
- Focus on Core Value: Instead of adding many features, I focused on making the description generation really good.
📊 Current Results
Being completely transparent about my progress:
- Tool is functional but in early stages
- Still learning about e-commerce needs
🚀 What's Next
I'm working on:
- Adding support for different languages
- Learning more about e-commerce to make the tool more useful
Want to Try It Out?
The tool is currently in beta, and I'm looking for early users who can provide feedback. If you're interested in trying it out or have suggestions, feel free to:
- Check out the tool at DescribeWise
- Share your own e-commerce content challenges
Remember, this is a journey of learning both development and e-commerce. I'd love to hear about your experiences and challenges with product descriptions. What's your biggest struggle when writing them?
P.S. Yes, I really did only get one sale in my e-commerce venture so far - but hey, that's just the beginning of the story!
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