After wasting $5k on shady 'growth experts,' we focused on scrappy, free tactics. These delivered real results:
- Reddit AMAs: Hosted a casual 'Ask Me Anything' in niche subs (not promotional!). Gained 200 email subs from genuinely helping people.
- Tool repurposing: Used Google Alerts to find forum threads asking about problems our product solved. Responded helpfully (no links unless asked).
- UGC mining: Ran a contest for customer photos/videos, then reused them in ads (with permission). Cut our CAC by 40%.
We compiled a free case study with screenshots of our analytics. What underrated tactics have you tried?
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