Book Sharing: The One-Person Business - Why Small is Beautiful for Future Business

title: [Book Sharing] Company of One: Why Small and Beautiful is the Future Trend of Enterprise Development
published: false
date: 2022-09-22 00:00:00 UTC
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canonical_url: http://www.evanlin.com/reading-company-of-one/
---

[![](https://cdn.readmoo.com/cover/qh/kmmivfm_210x315.jpg?v=0)](http://moo.im/a/afhtDH "Company of One: Why Small and Beautiful is the Future Trend of Enterprise Development")

Company of One: Why Small and Beautiful is the Future Trend of Enterprise Development
Author: Paul Jarvis
Translator: Liu Yiyin
Publisher: Yuan-Liou Publishing
Publication Date: 2019/07/01

#### Book Purchase Recommendation Website:

- [Readmoo Online Book Purchase](http://moo.im/a/afhtDH)

# Preface:

This is the nineteenth book I've read this year. This book was recommended by LAE, and I found it really interesting after buying and reading it. After the pandemic, many people are no longer discussing work-life balance, but how to effectively integrate work and life without interfering with each other. This book further explores the purpose of work and life, and how a company of one can improve the quality of life when economic conditions allow.

# Content Summary:

Company of One rejects and questions the traditional management philosophy of growing big and fast, because growth is not always the most beneficial. Demanding more often means more complexity, more responsibility, and usually more expenses. Paul Jarvis not only helps you get rid of the worries of working in a traditional growth-oriented company, but he also explains:

● Why are many large companies now trying to disguise themselves as small companies?
● Why is working in a traditional company more risky than starting your own company of one?
● Why is the core value of work not following our passion, but setting goals?

A small business owner can establish a company of one, and a small group of like-minded partners can too. This book introduces how to build your own company based on your own conditions, determine your desired income; how to deal with unexpected crises, and satisfy important customers. "Company of One" is a novel management method, focusing on becoming better rather than bigger, maintaining a small scale to bring freedom, allowing you to pursue more meaningful pleasures in life.

I made the content summary into a slide.

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# Thoughts

"Company of One" is not just a company where one person does all the work, but represents a new perspective on the relationship between life and work. Every company is striving for growth, accompanied by high leverage and high risk. A company of one also grows steadily, and through a stable attitude towards life, provides a new way out for many capable workers today.

Of course, is "Company of One" suitable for everyone to start their own company? This actually depends on your professional skills, whether they can allow you to gradually grow and become independent as a source of income.

The pandemic has shattered everyone's views on work, self-growth, and family. Everyone is exploring new ideas that can truly satisfy themselves and their families. I also hope that everyone with their own ideas can try to read this book for the innovative ideas it brings. The book also mentions that everyone works for themselves, for their families, and for their own ideas. They are all members of a company of one, but how do you want to adjust the proportion of work and family? I hope everyone has their own "Company of One".