#1 Product of the Day and #1 Developer Tool of the Month: Aikido Security first launched on Product Hunt last month, and they crushed it.
Tagline, visual assets, community engagement... Here's a breakdown of what they did right and how to apply it to your launch.
Full disclosure: If this was Aikido's first launch on Product Hunt, the team does have previous launch experiences. In fact, they launched Opengrep last February and ranked #5 Product of the Day.
What Aikido did right
Nailed the tagline. The most important part of a launch? These 60 characters are the first thing you read on the front page. "Secure everything you build, host, and run." Simple, relatable, straight-to-the-point.
Polished the visual assets. Underrated: The image gallery. It tells your story, visually. It starts with an intro, i.e. the OG image. IMHO It should finish with an end, i.e. your call-to-action. Nailed it.
Engaged with the community. They added a first, short comment to get the discussion started. They also upvoted and replied to every comment.
How to apply this to your launch
- Keep the tagline simple and relatable
- Show the product in your image gallery
- Engage with the community thoughtfully
Over to you! What are your key learnings from your previous launches? What worked, what didn't work from your perspective?
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