Dimension is a proactive AI assistant for engineering teams that removes context-switching.
It launched on Product Hunt this month, for the first time after months in stealth mode, got featured, ranked #2 Product of the Day, and #3 Developer Tool of the Week.
Here's what they did right and how to apply it to your launch.
What Dimension did right
Rode the tailwinds. Their founder introduced Dimension on X the previous day. It gained traction with 3.5+ millions impressions and the team rode those tailwinds on Product Hunt.
Crafted the visual assets. The image gallery is the first impression of your product. It sets expectations. High-quality assets == high-quality product. Pro tip: The image gallery tells your story, visually. It starts with an intro, i.e. the OG image. IMHO It should finish with an end, i.e. your call-to-action. Take Dimension for example.
Kept momentum going. Last but not least, the team kept the momentum going post-launch by running a billboard ad campaign to stay top of mind.
How to apply this to your launch
- The right time to launch could be now
- Show the product in your image gallery
- Keep the momentum going by engaging in threads and running ads
Over to you! What are your key learnings from your previous launches? What worked, what didn't work from your perspective?
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