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How I Grew a Bowling Directory 300% in a Week 🎳

Week 7: BowlingAlleys.io Is Starting to Feel Real 🎳

This week was a fun one — both literally and statistically.


📊 The Numbers

  • 808 active users this week (+304%)
  • 7.9K total events (+154%)
  • 3m15s avg. session duration (down 63%)
  • 507 total clicks from Google Search Console
  • 71.1K impressions
  • 14.2 avg. position

The traffic graph finally looks like the kind that makes you zoom out and smile.


🚀 What’s Working

  1. Indexation momentum — every day, more state and city pages are surfacing for “bowling near me,” “cosmic bowling,” and “birthday bowling.”
  2. Community traction — a single post on r/Bowling led to 100+ alley suggestions from real bowlers.
  3. Real business activity — 6 alleys claimed, 2 more pending meetings. That’s real-world validation, not just impressions.

⚙️ What Needs Work

  • Low CTR (0.7%) on high-impression queries like “cosmic bowling” and “royal lanes.”

    → I’m rewriting meta titles and adding schema markup to make listings stand out.

  • Shorter session time — probably just new visitors poking around.

    → Totally fine for this stage. I’ll be adding a map view and “Find Near Me” feature to keep users exploring longer.


đź§  The Vision

When I started, the goal was simple:

Help new bowlers find bowling alleys — fast.

Now it’s becoming a national directory built by bowlers, for bowlers.

Still just me, my brother, and a lot of late nights — but it’s real progress.


đź—“ Next Steps

  • Add 100+ verified alleys this week
  • Launch Wheelchair Accessible Bowling category
  • Reach out to bowling brands (Storm, Hammer, Logo Infusion) for early sponsorships
  • Start the BowlingAlleys.io Ambassador Program for early users who want to shape the platform

💸 What It’s Costing

I’m spending about $500/month right now —

mostly on Replit, Firebase, Google APIs, and caffeine.

Every dollar still feels worth it.


đź§­ Final Thought

It’s wild seeing something go from a simple idea to a real product people are discovering and talking about.

If you’re building something similar: stay consistent.

The early graphs might not look like much — until they suddenly do.


đź‘‹ See you next week.

Gabe Higareda – Founder, BowlingAlleys.io

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