Nowadays, many software developers, creators, entrepreneurs and managers in the industry (in the Bay and outside of it) are trying to promote their own personal brand or aspire to do so, in order to achieve many goals such as: securing a better position where they work, prove themselves as an expert in some field, get a better job elsewhere, promote their own company/product etc.
Many do it using many different tools and techniques, such as writing tech blogs, hosting a podcast, speak at conferences, tweet, network with specific individuals, actively participate in chats and forums, and many more.
What do you think about it? Do you actively trying to promote yourself? If you do, then how and what are your goals, and if you don't, then why?