Hey Dev.to Community,
We're exploring a new SaaS idea, "PostEasy," aimed at solving a common pain point for a massive market: small, local service businesses (restaurants, salons, contractors, consultants) who find social media management overwhelmingly complex.
The Problem We're Addressing:
Many small business owners, especially those who aren't tech-savvy, feel intimidated by existing social media management tools like Hootsuite or Buffer. These platforms, while powerful, often present a high cognitive load for busy entrepreneurs focused on their core services. The result? They either neglect their digital presence entirely or waste valuable time trying to navigate systems that aren't designed for their level of technical comfort. This directly impacts their ability to compete and acquire new customers online.
As cited by Indie Hackers, current tools "lack true 'plug-and-play' simplicity tailored for low-tech local businesses."
Our Solution: "PostEasy"
"PostEasy" is envisioned as a dead-simple mobile-first app designed for maximum ease of use. Key features include:
AI-Pre-generated Posts: Content suggestions tailored by business type (e.g., food shots for restaurants, before/after for salons), dramatically reducing the decision fatigue of "what to post."
One-Tap Posting: Publish across all selected social platforms with a single tap, minimizing friction and enabling rapid execution.
Built-in Business-Optimized Camera Filters: Enhance visual content directly within the app, removing the need for external editing tools and improving the perceived professional quality of posts with minimal effort.
Why This Matters:
We believe this approach can significantly lower the barrier to entry for small businesses, empowering them to maintain an effective online presence without diverting precious time from customer service or operations.
We Need Your Input!
While this isn't a highly technical deep-dive, we'd love to hear from fellow developers, entrepreneurs, and anyone with insight into the small business market. We've put together a quick survey to validate these core assumptions and features.
If you know a small business owner, or are one yourself, please consider taking a few minutes to share your thoughts:
Take the "PostEasy" Idea Validation Survey: https://forms.gle/wf9fTP6q34evXVAXA
Thanks for your time and feedback!
Top comments (0)