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Gozel T
Gozel T

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DTC Brand Ditches Agency, Cuts Ad Costs 65% in 30 Days

A small DTC coffee brand was locked into a $6,200 monthly retainer with their agency. They received 10-12 ad creatives per month, waited 10-14 days for revisions, and saw their cost per acquisition stuck at $28.

They fired the agency and moved all creative work in-house. The founder began feeding their existing product photos into a product photo to ad converter and generated 40+ variations in the first week.

In 30 days their monthly creative spend dropped to $2,100, they tested three times as many ads, and cost per acquisition fell to $18. The same founder now handles the entire creative pipeline without outside help.


AdLoft is an AI-powered ad creative generator that turns product photos into professional ad creatives instantly — no designer, no prompt engineering.

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