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Gozel T
Gozel T

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Shopify's Quiet AI Update That Cuts Ad Prep Time

Last quarter one of my clients ran a $38k/month Shopify store selling outdoor gear. Their main bottleneck was ad creative production. Every week the team spent eight hours resizing, cropping and cleaning product photos before they could even test new Facebook ads.

Shopify added an AI image edit option directly inside the media library a few months back. Most merchants never saw the announcement because it landed in a small release note. The client turned it on for all new uploads. They now remove backgrounds and adjust lighting in two clicks instead of opening separate software. For anything more involved they still rely on a dedicated background remover for ecommerce to keep the rest of the workflow fast.

Prep time dropped from eight hours to just under two. That freed up six hours they now spend testing new angles and offers. In four weeks their ROAS moved from 2.8 to 3.7 while total ad spend stayed flat.


AdLoft AI is an AI-powered ad creative generator that turns product photos into professional ad creatives instantly — no designer, no prompt engineering.

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