Amazon is introducing a new text-based conversational interface for its Alexa AI agent, specifically tuned for e-commerce workflows.
The feature enables natural language processing for product search, price comparison, order management, and list maintenance.
Additionally, it integrates visual search capabilities, allowing users to upload images to trigger similarity-based product lookups.
The platform is currently rolling out to select U.S. users with a broader release scheduled for the coming weeks.
The move comes shortly after the company blocked access to a similar Meta digital assistant, Muse, on its website, and just before the start of the holiday shopping season.
How the new feature will work
In the first phase, select customers in the United States will receive a text message inviting them to activate the feature. Those who gain access will be able to send messages to Alexa to:
- looking for products,
- manage lists,
- monitor prices,
- they search the internet,
- compare species and
- check the status of their orders.
Additionally, users will be able to send photos of items or clothing to find similar products on the platform. According to the company, over time, the digital assistant will learn each person's preferences and recommend corresponding items.
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Users who do not receive an invitation can sign up for a waiting list at www.amazon.com/text-alexa-shopping, as the feature will become more widely available in the coming weeks.
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