Apple updated its App Store guidelines to ban AI-driven apps that generate nonconsensual intimate imagery.
Developers hosting user-generated content must implement content filters, user reporting tools, and blocking features, with strict enforcement against deceptive submission practices.
Although the company already had rules against pornographic material and applications created exclusively for such a purpose, it is now setting additional requirements for those who host user-uploaded content.
New obligations for creators
According to the guidelines, app creators with user content must have filters to detect images depicting sensitive moments without consent, including those generated by artificial intelligence.
These applications are required to provide:
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- Mechanism for reporting offensive material by users.
- Ability to block accounts that violate the rules.
- Systems that prevent the uploading of such images.
- Immediate deletion of any materials that manage to bypass the filters.
If an app or its creator does not implement the necessary protection measures or does not correct violations after being notified, it risks permanent removal from the store.
The attitude towards deceptive tactics
The company also clarified its position on tactics where an app presents a false purpose during testing in order to hide its true capabilities.
Any apps found to be using such methods will be removed from the store, while their creators will be permanently removed from Apple's developer program.
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