TikTok is expanding its platform features with 'Must Eat', a restaurant guide indexing over 40 million user posts and comments.
The update arrives alongside new developer and platform integrations, including peer-to-peer payment capabilities via TikTok Pay, travel booking support, and in-app music streaming.
New food and travel services
Among the latest additions is a restaurant guide called “Must Eat.” This feature leverages over 40 million posts and comments to offer food recommendations. Along with the TikTok GO feature in the United States, the platform now allows users to search for and book hotels and travel experiences directly within the app.
Payments and commercial activity
In the financial sector, TikTok developed a feature for sending money via instant messages, based on TikTok Pay. It also sought approval from Brazil’s central bank for lending and payment services. The TikTok Shop commerce platform saw significant growth in the United States, expanding its business to gift cards and luxury goods.
Entertainment and sports
The expansion of activities includes a dedicated World Cup hub through the TikTok GamePlan program, as well as the ability to play entire songs for Apple Music subscribers within the app. The platform also added a section for short TV dramas and simple games.
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