Facebook advertisements allow a business to reach a much larger audience – up to 2 billion active users – which significantly increases brand awareness. To run ads effectively, we need to consider parameters that important to your business goals. For example - if you are an SME that operates a small restaurant to target your customers, you should consider the geographical area based on your delivery partners where you want to run ads and the demographics, interests, and behaviors of the target audiences. We have noticed that to get enough orders, consider an area that covers at least 300,000 people to get orders online.
To get the most out of your ads, you should review and consider the following three important parameters:
Audience Segment
Create an audience segment and define who your target audience is; imagine a story about how your products will help these clients, and they express interest in your products; this way, you can choose who your perfect audience fits based on your geographic region to publish ads to.
Capture with Awe
Creates stunning content to keep your audience engaged, which is the important factor, and your brand intact. Content engagement plays a vital role in attracting a new audience. Video ads or reels get the most views, as per the latest Facebook data insights for SMBs. Facebook is offering SMB collaboration, and engaging in these activities will eventually result in higher client retention rates.
Review Ads
Before publishing your Ads ensure all the content and landing pages are relevant.
Choose a goal that suits your requirements, but if you are starting with Ads or if you do not have enough customers, do not choose conversions directly, as it will affect gaining zero results.
Leverage retargeting Ads to stay connected with your Organic Audience
Retargeting campaigns not only help drive sales at a lower cost by reaching out to consumers who are familiar with your brands, but remind those who have visited your brand's owned channels organically but abandoned the shopping cart to come back later.
It is critical to retarget the same audience without causing ad fatigue because it allows them to consider brand quality and brand health when driving leads to conversations.
This way, we can effectively measure and deliver ads to a proper audience with ease, explore all strategies, and tap into experiments that help or allow you to capture a new audience. In that way, we can broaden our reach and have more conversions.
The conversions practically depend on two basic factors
- Ad Spend
- Placements
If ad spending is insufficient, the bidding strategy will prevent the algorithm from teaching and nurturing the target audience.
If the target audience is narrowed and excluded without advanced targeting and placements, then the reach will become minimal, resulting in the campaign achieving fewer results.
Keeping your clients engaged with your content
Share content that is relevant to your audience, so people are more likely to interact with it.
Prompt conversations and seek feedback on your products and services to learn from your customers and keep them satisfied. This is especially important if you are managing a small business, as it depends on customer retention and loyalty.
Create polls or contests for your audience. That way, you can learn about their preferences, such as which products or services are their favorites. This way, you can get more insights and feedback on your catalogue items and how you can improve to be more customer-oriented.
Create engaging stories with a swipe to like and a swipe up to see the product catalogue and many other options included, as this will result in more views for your followers, keep them engaged with your post, and help you gain comments, likes, and profile follows.
Roadmap to effectively run the campaigns
Step 1: Log in to your Facebook account and go to the Business Manager.
Step 2: Here you will see an option to create a campaign. Click on "Create," and you will get options to choose the goal of your campaign. Please refer to the screenshot below:
Choose your Objective, as it depends on how you want to proceed if you want to bring awareness of your new shop or bring traffic to the website, or Engagement for getting more messages from your potential clients regarding the details of your products/services.
Step 3: Before the creation of your campaign, you can give a name to the campaign, ad set, and ads. Please refer to the screenshot below:
Step 4: Once you click on Create a campaign, you will be redirected to the following window, where you can select Spending limit, A/B test, and Advantage Campaign budget (Always On), which helps you optimize your campaign budget automatically. Refer to screenshot below.
Step 5: In the ad set, determine the target audience that can bring you business. Identify them by geo area, and include their gender and age, as well as their detailed targeting interests, behaviors, or demographics, with a minimum audience size of 300,000 to ensure a fair target audience reach. Please refer to the screenshot below:
Step 6: After you have completed budgeting and targeting audiences, it’s time to configure your ad, establish your Facebook and Instagram identities, and choose if you want to publish a single image or video or a carousel. Once you fill in all the details and upload your content, you will be able to see a live preview of your ad in the right panel.
Step 7: The primary text, headline, and description are important factors for viewers to know your products; here is where you make a storyline and establish a connection with your desired audience. As you update these fields, the preview will show you how your ad is looking from a viewer's perspective. Refer to the below image or the screenshot below:
Step 8: Ensure your landing page and call to action are configured as the viewer clicks on the ad. Where are you redirecting them? On your website or product catalog, check if your pixel is connected so you can track and retarget the people who have shown interest.
Step 9: Review the ads you have created before publishing them; Ensure your landing pages are working, all the options for the public to connect with or contact you are visible, and your images or videos are in place for mobile and desktop experiences, etc. Refer to the screenshot below:
Overall, Facebook, Instagram, and WhatsApp are powerful platforms for advertising your products to your target audience, and all three are linked in one Facebook Business Manager that allows you to engage or create awareness of your business and will yield tremendous results if used properly.
Top comments (1)
Cool, I should try this, thank you for the information