Hi everyone! I write a newsletter called FontDiscovery. Every week I create a digestible visual guide about a new font with examples and case studies to help founders, creators, and makers step - up their creativity and marketing game. This week, I covered Chaumont, a graphic display font that grabs attention and communicates funkiness!
Font Details
Chaumont is inspired by a design poster in Chaumont, France. It captures the design festival’s spirit with its visual kooks. It is a graphic display font that you can use in any project to get attention.
How should I use it for branding?
This font communicates funkiness. It is perfect for an artsy and creative project looking to be visual and attention-grabbing. Chaumont is great for funky landing pages and statement-making graphics. It has a fantastic visual texture.
How should I use it for marketing?
Chaumont is great for funky landing pages and statement-making graphics. It has fantastic visual textures for graphics. You can use it to create an interesting visual statement or animation by combining it with a more readable font like Roboto. It is only available in one weight.
Cautiously avoid
For this font, readability can become an issue. While it’s readable, it’s not the clearest. It’s probably better to use it for large-size copies with a “graphic punch.” Avoid using it for important information.
See examples, use-cases, and sources of this issue on fonts.substack.com. Subscribe if you feel like. I share similar tips every week!
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