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How to monetize a free mobile app?

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Let’s say you have an idea about a mobile app which hasn’t been created yet, a kind of social network where people can help each other in a specific matter and everyone can be brought to use it maybe few times at least in a while, but the app should be free because is kind of human service.

How can someone monetize such app? Ads won’t bring a lot of income and are not welcomed by users, the only way I see is building a large user base and then you can sell the app to some big firm. Am I right or wrong in my thinking? Since this is the first time I’m building a project like this.

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