DEV Community

Atul Srivastava
Atul Srivastava

Posted on

Your ROAS is a lie — I built an MCP server to find the real number

How I deduplicate cross-platform ad attribution and surface true ROAS inside VS Code chat

Every performance marketer I've talked to has a version of this story: Meta reports a 4× ROAS. Google reports 3.2×. You scale both budgets. Shopify revenue barely moves.

Attribution overlap is the quiet margin killer in paid media. Every platform counts the same converted customer as their win, and most teams spend hours reconciling dashboards instead of acting on data.

I built Unified Ad Intelligence MCP to solve this at the workflow layer — not by adding another SaaS dashboard, but by bringing the analysis into VS Code chat as a Model Context Protocol server.


OUTLINE:

The Attribution Problem No One Talks About

Why MCP + VS Code Is the Right Interface for This

How Unified Ad Intelligence MCP Works

Key Tools: get_true_roas, detect_campaign_anomalies, get_budget_recommendation

Getting Started With Demo Data First

Real Prompts You Can Use Today

Pricing, Licensing, and What's Next

https://mcp-payment-site.vercel.app/unified-ad-intelligence

https://marketplace.visualstudio.com/items?itemName=AtulHritik.unified-ad-intelligence-mcp-vscode

Top comments (0)