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toshihiro shishido

Former Thomson Reuters data scientist. Ex-board member at 3 Japanese academic spinoffs. Went full-time indie 2 months ago. Building RevenueScope from Tokyo — 5-min ad attribution. 4 more in 2026.

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The utm_source you should NOT use for Meta Ads (and why GA4 makes it disappear)

The utm_source you should NOT use for Meta Ads (and why GA4 makes it disappear)

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