As the former cofounder & COO of AFFiNE, I spent 3 years figuring out how to grow an open source product globally. We achieved:
- 🚀 60,000+ GitHub stars
- 🏆 30x Product Hunt #1 Daily
- 🌍 Users in 200+ countries
- 💰 $10M+ in funding
After leaving AFFiNE in 2024, I decided to open source everything I learned. No paywalls, no courses to sell — just free, battle-tested playbooks.
The Playbooks
1. 🚀 AI Product Launch Playbook
Everything you need to launch a product globally:
- Product Hunt SOPs — The exact process that got us 30x #1 rankings
- KOL Outreach Templates — How to get influencers to talk about you
- Reddit & HackerNews Strategies — Community marketing that actually works
- UGC Growth Tactics — Scaling through user-generated content
2. 💼 B2B SaaS Growth Playbook
From PMF to ecosystem growth:
- PMF Validation Framework — How to know you've found product-market fit
- PLG vs SLG Strategies — When to use which approach
- Real Case Studies — HeyGen, Deel, Vercel, Supabase breakdowns
- Affiliate & Channel Partnerships — Building a growth ecosystem
3. 🌟 Open Source Launch Marketing
GitHub-specific growth strategies:
- Star Growth Tactics — Ethical ways to grow your star count
- Developer Community Building — Creating engaged contributors
- HackerNews Launch Guide — Timing and positioning for HN
- Community Distribution Channels — Where to share your OSS project
4. 📱 ASO & App Cold Start
Mobile app growth strategies:
- App Store Optimization — Keywords, screenshots, descriptions
- UGC Creator Operations — Building a creator network
- Multi-Platform Content Strategy — TikTok, Instagram, YouTube Shorts
- AI Matrix Accounts — Scaling content with AI
Why I'm Sharing This
When I started, I couldn't find practical, actionable guides for global product launches. Everything was either too theoretical or locked behind expensive courses.
These playbooks are what I wish I had when I started. They're messy, opinionated, and based on real failures and successes.
How to Use Them
- Star the repos if you find them useful (helps others discover them)
- Pick one playbook that matches your current challenge
- Adapt, don't copy — every product is different
- Contribute back — PRs and issues welcome!
Let's Connect
I do consulting for startups going global. If you're working on something interesting:
- 💬 Telegram: @Iris_carrot
- 🐦 Twitter: @AFFiNE_iris
What's your biggest challenge with product launches or growth? Drop a comment — I read everything and try to help where I can.
All playbooks are MIT licensed. Use them however you want.
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