How do you sell your SaaS company?

A couple years ago I built a consumer SaaS product (and registered a very simple LLC for it). It's grown quite a bit, and I could see myself selling it if someone makes a good offer. Have any of you done this before? How do you start the process? What should I know going in?

Comments

[Tom Wright]

From what I understand, whilst you'll want to have good numbers for the obvious metrics (revenue, users, etc...), potential buyers will also care about:

• Time taken for a subscription to cover the cost of acquiring the user
• Proportion of users whose subscriptions are renewed into a second period

These two are considered to be fundamental indicators of SaaS business health.

[Ben Halpern]

I would think step one is to "ask around"...

Are we talking about edwardtheapp.com/ ?

[Isaac Lyman]

That's the one.