In this article, we will discuss UX/UI Design and the trends that are gaining prominence in 2024. The design of websites and applications goes far beyond aesthetics, as it is essential for creating a pleasant and efficient experience for users. Below, we will present the main trends in the world of UX/UI and how they are transforming digital design.
1. Minimalism with Purpose
Less is more, right? The idea is to use the minimum number of elements, but in a strategic way. We are seeing clean layouts without too much visual information to avoid overwhelming visitors. And the best part? This makes pages load faster and improves navigation.
Tip: use less text and more icons and images that convey the message directly.
2. Dark Mode on the Rise
The famous dark mode is here to stay. It’s not just a matter of style; it also helps reduce eye strain, especially at night. Plus, it gives a modern touch to the design and saves battery on mobile devices.
Tip: when creating dark mode, pay attention to colors! It’s not just about inverting the background and text; you need to adjust for readability.
3. Small Animations
Have you noticed when a notification smoothly appears or when a button "pulses" when clicked? That’s an example of how small details can provide an immediate response to the user. These subtle animations help guide users and make the experience more interactive and fun without being intrusive.
Tip: use these small animations to confirm actions (like “purchase successful!”) or to provide quick feedback.
4. Impactful Typography
If before the rule was to choose a discreet font, now typography has taken the spotlight. Using large, eye-catching fonts is super trendy. They give personality to the site and help highlight what’s most important.
Tip: don’t overdo the number of fonts. Ideally, use a maximum of two: one for headings and another for body text.
5. Neumorphic Design
Have you heard about neumorphism? It’s a blend of skeuomorphism (where elements try to imitate the real world) with a minimalist touch. It creates a subtle 3D look, as if buttons and cards are “popping” off the screen. It gives a futuristic feel without losing simplicity.
Tip: use it sparingly, especially on buttons, so it doesn’t hinder usability.
6. User Customization
Do you know when you open an app and it feels like it already knows what you want? That’s what we call personalized design. In 2024, the goal is to make the user experience even more unique by adapting content and features based on user behavior.
Tip: implement this gradually. You can start personalizing based on interactions users have already had on your site.
7. Inclusive Design
Accessibility is becoming increasingly prioritized in design. After all, everyone deserves a good online experience, right? An inclusive design ensures that individuals with visual, auditory, or motor disabilities can navigate without issues. This involves using contrasting colors, alternative text for images, and voice commands.
Tip: use tools that simulate navigation for different types of users to ensure an inclusive experience.
8. Short Animations and Videos
If you think animations are outdated, think again! Now they are subtler and focused on enhancing the user experience, not distracting from it. Additionally, short videos are super popular, especially on the homepage of websites. They help convey messages quickly and directly.
Tip: use videos that load quickly and don’t take up the whole page. The idea is to enhance the experience, not slow things down.
Conclusion
These are some of the trends dominating UX/UI design in 2024. The secret here is always to think about the user experience. It’s not enough to make something pretty if it isn’t functional. So, the final tip is to stay updated and keep testing what works best for your audience!
If you have any questions or want to see practical examples of these trends, feel free to leave a comment! Thanks for reading, and see you next time!
References
- Nielsen Norman Group. "UX Design Trends for 2024"
- Smashing Magazine. "The Future of UI Design: Trends to Watch"
- Adobe. "The Rise of Dark Mode in User Interfaces"
- A List Apart. "Microinteractions: The Secret to Better User Experience"
- UX Collective. "Neumorphism: A Design Trend or a Gimmick?"
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