Outbound teams still pay monthly seats for email verification — even on quiet weeks. Pay-as-you-go credits flip that: you only burn cost when a list actually needs cleaning.
The Zapier-shaped problem
A typical GTM Zap looks like:
- Form / Sheet / HubSpot trigger
- Enrichment
- Push to Instantly, Smartlead, Salesforge, or CRM
Step 3 is where undeliverables become hard bounces. Insert a verify gate before the sequencer or CRM write.
Minimal Webhooks by Zapier step
GET https://verifly.email/api/v1/verify?email={{email}}
Authorization: Bearer vf_your_api_key
Filter / Paths: continue only when result is deliverable (policy-filter risky/catch-all however you like).
Batch sketch (Code by Zapier):
const emails = inputData.emails.split(",");
const res = await fetch("https://verifly.email/api/v1/verify/batch", {
method: "POST",
headers: {
Authorization: `Bearer ${process.env.VERIFLY_API_KEY}`,
"Content-Type": "application/json",
},
body: JSON.stringify({ emails }),
});
return await res.json();
Why PAYG beats seats for Zaps
Zaps fire irregularly. A monthly verifier seat bills idle weeks. Prepaid credits that never expire only move when the Zap verifies.
Go deeper
Full Zapier lander (canonical): Verifly × Zapier use case
Also useful:
Contact: hello@veriflyemail.com
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