From:
DailyUXWriting
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Scenario: The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name.
Challenge: Ask them where and who they live without sounding like you're unnecessarily mining their data.
Headline: 25 characters
Body: 45 characters
Button: 15 characters*
Headline: Buy cars near you
Body: Enter ZIP code and first name to get offers
Button: Show deals
Why I chose this?
Concise and Friendly:
The headline is brief, engaging, and immediately communicates value—helping the user find deals near their location.Action-Oriented:
The button text, Show Deals, aligns with the user's goal, creating a sense of immediacy and purpose.Transparent Messaging:
The body text clearly explains why the information is needed (to get local offers) without sounding intrusive.Empathy for the User:
The tone avoids aggressive or overly formal language, making the request feel approachable and user-focused.Trust-Building:
Simplified wording reassures the user that only minimal information is requested for a specific purpose.
Conclusion
This approach balances the need for essential user data while maintaining a trustworthy and engaging experience. It respects the user’s privacy and builds confidence, increasing the likelihood of interaction.
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