It's been an interesting year, a little experiment on social media and building some online presence, my approach right now and for the next year is this "I don't care about the algo" not any more.
I started as everybody, investigating what was the best approach in general, but at some point every article or YouTube video about it sounds the same, over and over again. Analyze the different way people talk depending on the platform, for example a post on X got nothing to do with how people post and behave on LinkedIn, hashtags yes or no, don't put external links on posts (that will limit your reach), when starting reply more than you post so people get used to your takes, and every other advice made by the gurus of social media.
Despite some of the advices kind of work at first, the different algorithms and what platforms value most to keep users hooked change over time, and very often. If you want to be up to date with the latest updates you end up worrying more about the new algo than your content or what you want to talk about.
At some point I realized a couple of things. My intention was to be consistent so in order to do that I needed to enjoy what I was doing and doing it my way. Since I was aware of the "magic formulas to make it", when I read a post I recognize that stuff and is usually a sign to stop reading.
Currently most posts or ideas have no original voice at all, it's all the same regurgitated text from different AIs, different models but the same kind of slop.
I talked about my experience refining and editing with AI here, long story short, people want to know what real people think, agree or disagree, share different ideas and make their own conclusions, at least that is what I want.
We really need to make much more emphasis on critical thinking, no shortcuts, have your own opinions, and be ready to change your mind if something just makes more sense or you were missing information, you don't have to be right, you just have to be open to new point of views, and the possibility that you may be wrong about a lot of things.
For all of this, a few months ago I made a decision, I won't care about the algo any more. That had a huge positive effect, I was no longer following a formula, I just wrote things into internet's void, most of the time I don't get any reach at all, but the premise was "I don't care" so no problem, other times I get some interactions and the chance to discuss some ideas or topics, and very few times something hit a nerve and gets many interactions, shares or likes, that is awesome not gonna lie, but again not the objective of it at all, the point is to be able to share my thoughts, get them out of my mind, and it works really good for me in a cathartic and psychological way.
It was a great year, I learned a lot of things, and this is my approach for 2026: I'll keep writing stuff I'm interested in, posting when I feel like doing it, and let the algo be.
Happy holidays to everybody, see you in the future!
Top comments (0)