Choosing a color scheme can feel tricky for backend developers who don’t usually focus on design. If you’ve ever struggled with picking colors for a client project or personal app, here’s a practical way to simplify it.
Step 1: Start With the Industry
A website’s colors often connect to its logo, and the logo usually reflects the business type. That means you can narrow down your color choices by first identifying the industry.
Step 2: Build a Reference Sheet
Open Excel (or Google Sheets, Notion, Airtable—whatever works). Create a simple table with columns like:
- ID
- Website Name
- Business Type (e.g., E-commerce, Finance, Real Estate, Kids, etc.)
- Year
- Color Scheme
- Main Heading Color
- Subheading Color
- Text Color
- Hover Color (Optional: Background, Button Color, etc.)
This sheet will become your mini “color database.”
Step 3: Collect Examples
Look at well-known websites and note down their colors. Over time, you’ll see clear patterns:
E-commerce → Often orange + black (attention-grabbing + contrast). Example: Amazon, Daraz.
Finance → Navy blue (trustworthy, professional). Example: Xero, FreshBooks.
Real Estate → Green (growth, property, nature).
Kids/Edutainment → Bright colors like yellow, pink, sky blue, purple.
Step 4: Spot Trends With Data
Once your sheet has enough entries, you can use charts or pivot tables to quickly visualize which industries lean toward which palettes.
Why This Works
Instead of randomly picking colors, you base your choices on real industry trends. It saves time, looks professional, and helps you present clients with data-backed design decisions—even if design isn’t your core skill.
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