DEV Community

Kbir Singh
Kbir Singh

Posted on

How do B2B teams handle customer testimonials after collecting them? (Research)

I'm doing research before building anything — trying to understand what actually happens between collecting a customer testimonial and turning it into a case study or social content.

If you run a SaaS or work in B2B marketing:
→ What's your current process?
→ Do testimonials mostly sit unused?
→ What's the biggest bottleneck?

Will share my full findings with everyone who responds.

Top comments (0)