Along with the million things we do when we launch our products, many of us might want to make a launch video. They are honestly super costly if we go to agencies.
So, when I wanted to launch Scale, I decided to make one myself, quickly.
From ideation to finish it took me about 2 hours.
In this article, I will share:
- Actual video
Here's how I went about it.
I looked through online video editing software, but couldn't zero in on one that really suited the product video that I was trying to make.
Thereon, I looked at iMovie and was thinking of writing a proper script and then shooting relevant video pieces accordingly.
While doing so, I chanced upon iMovie trailers. They were quite funny and were almost like hollywood spoofs. I also wanted to make something that was funny rather than one that focused on the quality of the video made (which wasn't going to be top-level).
The good & bad about iMovie trailers is that they are highly-constrained. So, you can't change the script too much. That worked out well for me, as I then thought of the content (video and text) in accordance to that. It also meant that video editing would be very minimal.
I quickly wrote text in the said places and started cutting & adding video clips. And soon, I had the video!
You can watch the video here:
Videos do better than text almost every time. Even social media platforms promote media more than text.
Sure, my video is clearly not a "professional-quality" video, but I felt it was fine.
I got about 2000 views on LinkedIn
Around 700 impressions (only 120 views on the video) on Twitter. But my follower count also increased by 10 (small wins :P).
Have you worked on any video for your launch? Do share in the comments below :)