Marketers often confuse demand generation with B2B lead generation. They are linked, but they serve very different roles in the funnel.
Demand Generation builds awareness and trust long before a buyer is ready to talk. It is about:
Sharing ungated, educational content
Growing your brand visibility
Staying top of mind for the 95% not in-market yet
B2B Lead Generation captures intent when buyers show interest. It is about:
Gated assets, demo requests, and sign-ups
Feeding sales with qualified opportunities
Driving measurable outcomes like SQLs
Put simply:
👉 Demand Gen = Prepare the market
👉 Lead Gen = Harvest the market
The best companies do both. Demand warms the ground, Lead Gen captures it. When combined, they create sustainable pipelines and faster sales cycles.
Get in touch with konsyg for your B2B lead gen or demand gen needs: https://konsyg.com/book-us/
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