When your product starts gaining traction, the pressure to fill the sales pipeline grows fast.
But here is the thing:
Developers are often pulled into lead qualification calls, CRM tasks, or even setting up outreach automations—and that kills productivity.
After working with various growth teams, we noticed a few patterns that helped ease the load:
✅ Prequalify leads before they ever reach sales. No more “just exploring” calls.
✅ Prioritize quality over quantity. A handful of engaged, high-intent leads beat a list of 500 random emails.
✅ Keep your tech team out of the sales chaos. Sales ops should support devs, not rely on them.
Whether you are building in public or running a SaaS with a lean team, protecting dev time is non-negotiable.
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