One data about the rise of mobile video has already been presented. Let us go through a few more to emphasise the significance of this topic. In late 2017, mobile devices accounted for more than 58 per cent of all video views worldwide. By mid-2020, that proportion is expected to grow to 60%.
By 2024, the video will account for three-quarters of all mobile traffic, up from around half now. Video is king, and it's only becoming bigger.
For internet video, quality is critical. This is especially true on mobile, where connectivity can change at any time.
Viewers anticipate videos of “broadcast quality.” They anticipate a stream that starts immediately, has decent visual quality, a reasonable video latency, and no buffering or lag issues.
In the data, this is represented. Abandonment rates are greater for online videos that take longer than two seconds to load. After that, every additional second causes another 6% of visitors to abandon your website. That's a huge loss rate, which explains why corporations would spend a lot of money to increase load speeds by fractions of a second.
The quality of your viewers' experience is determined in a number of ways by the OTT service you choose. We'll look at these issues in the next section of this post. We're going to look at:
Content distribution network selection
The streaming formats that an OTT video service uses.
Video players with adjustable bitrates are used.
Customer service is available 24 hours a day, 7 days a week.
Low-latency live streaming equipment is provided.
The first problem we'll look at is whether or not to use a Content Delivery Network (CDN). A content delivery network (CDN) is a collection of servers dedicated to providing content to users quickly. Each CDN has its own set of rules. Some people are quicker than others. If you're looking for an OTT provider, look for one that employs a high-quality, massive CDN, such as Akamai.
A point of presence is another component that affects CDN performance. The point of presence (PoP) refers to how close a CDN server endpoint is to the viewer. Your content will be delivered more slowly if your core audience is in Singapore and the surrounding region, but your CDN does not have any PoPs in Southeast or East Asia.
OTT providers usually cooperate with a CDN partner or use their own live streaming server network to provide content. This backup choice should be avoided since these networks are invariably smaller and more easily overburdened.
Every OTT provider wants to reach as many people as possible with their content. This usually entails selecting the appropriate streaming formats to ensure compatibility with as many devices as feasible.
There are numerous streaming formats to choose from. However, you should be cautious about which one you choose because the wrong one could ruin your mobile experience.
We advocate using HLS, or HTTP Live Streaming, to reach everyone. This format is compatible with nearly every device or browser released in the last ten years. In 2020, HLS was the most popular streaming video format, and it will remain so for the foreseeable future. RTMP is commonly used to send HLS streams to the ingest point.
Buffering issues were cited as the most critical concern by 63 percent of live stream users in 2020. That figure is actually higher than the prior year! This indicates a significant issue. Viewers are entitled to a high-quality video streaming experience.
Multi-bitrate streaming with an adaptive video player is the solution. An adaptive bitrate video player will automatically identify the viewer's internet speed and present them with the best video quality available. This system can also adapt to fluctuating network speeds over time, ensuring that a loss of connectivity does not result in the feed being interrupted.
We should go through OTT providers in more detail now that we've gone over the qualities that are needed for a good mobile video experience. On the Webnexs blog, we frequently analyse and compare OTT video providers.
We always return to our streaming solution as a reliable, simple-to-use live streaming platform for OTT media and beyond. It also has high-end features including an integrated paywall and video APIs for custom integrations and apps.
Why not give Webnexs a shot if you're looking for an OTT provider to improve the quality of your mobile experience? Webnexs, as previously said, checks all the boxes. We also offer a free 7-day trial, which allows you to try out all of our amazing features for yourself!