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The AI prompts I actually use as a freelancer (and the bad ones they replaced)

AI tools are genuinely useful for freelancers. Most people are not using them well.

The difference between a useful AI output and a useless one is almost entirely in how you prompt. Vague prompt, vague output. Specific prompt, specific output.

Here are the prompts I use regularly that actually save time.

For client proposals

Bad prompt: "Write me a proposal for a website project"

Better prompt: "Write a project proposal for a 6-week website redesign for a UK B2B professional services firm. Client is a 12-person accountancy practice. Deliverables: 8-page site, contact form, Google Analytics setup. Budget: £4,500. Tone: professional but not corporate. Include an executive summary, project phases with timeline, what is included and excluded, and payment terms (50% upfront, 50% on completion)."

The second prompt gives you something you can actually send, lightly edited.

For invoice chasing emails

Bad prompt: "Write an email chasing a late invoice"

Better prompt: "Write a firm but professional email chasing an overdue invoice. Invoice was for £2,400, due 28 days ago. This is the second chase. The client has not responded to my first email. Tone: assertive but not aggressive. Mention that statutory interest is now accruing under the Late Payment of Commercial Debts Act 1998. Keep it under 100 words."

For contract clauses

"Write a kill fee clause for a UK freelance contract. If the client cancels after work has started, they pay 50% of the remaining project fee. If they cancel after 75% completion, they pay the full remaining fee. Plain English, legally clear, no jargon."

For difficult client messages

"I need to tell a client that the project is going to take 2 weeks longer than agreed because they delayed providing content for 3 weeks. Write a message that explains the delay, sets the new timeline, and keeps the relationship positive. Tone: confident and clear, not apologetic."

For setting up these prompts properly

The Freelancer AI Prompt Toolkit (£9) contains 50+ tested prompts for proposals, contracts, client communications, invoicing, and marketing. Saves the time of figuring out what works through trial and error.


What is your most useful AI prompt for freelance work? Share it below.

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