Bucket is a feature flagging tool for SaaS companies.
The company had its first-ever launch week in March 2025.
Below are some key takeaways — an overview of what and how Bucket launched.
tldr
- Announce your launch week in advance to raise awareness and start building momentum
- Launch on more places like Product Hunt to maximize the compound effect
- Pull in customers and partners as much as possible
how Bucket launched
announcements
Bucket made five announcements, introducing:
- CLI
- Toolbar
- Event log
- GitHub integration
- Revamped docs
For the announcements, they applied three tactics:
- Published release notes
- Published posts on Twitter/X, Bluesky and LinkedIn
- Launched on Product Hunt
results
Day 0 — Feb 28, 2025 — Preview
- Likes: 23
- Reposts: 7
- Impressions: 1,856
Day 1 - Mar 17, 2025 — CLI
- Likes: 6
- Reposts: 6
- Impressions: 1,455
Day 2 - Mar 18, 2025 — Toolbar
- Likes: 6
- Reposts: 5
- Impressions: 772
// On Day 2, Bucket also launched on Product Hunt. They did a "Battle Royale" with Tinybird, an open-source analytics platform.
Day 3 - Mar 19, 2025 — Event log
- Likes: 2
- Reposts: 2
- Impressions: 246
Day 4 - Mar 20, 2025 — GitHub integration
- Likes: 7
- Reposts: 6
- Impressions: 1,684
Day 5 - Mar 21, 2025 — Revamped docs
- Likes: 8
- Reposts: 3
- Impressions: 535
key takeaways
Some learnings from this launch week:
- Announce your launch week in advance to raise awareness and start building momentum.
- Launch on more places like Product Hunt to maximize the compound effect.
- Pull in customers and partners as much as possible. Bucket may have reached this level of engagement because it collaborated with Tinybird and GitBook.
That's a wrap!
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