A project from Strategic Mood, my go-to-market and AI consultancy in Barcelona.
I run a go-to-market consultancy, not a dev shop. No CS degree, no bootcamp. For years I've sat across the table from ecommerce owners and marketing leads, and I kept hearing versions of the same complaint.
It wasn't "my content doesn't convert." It was closer to: "I have no idea where to even look."
Search Console open in one tab. A spreadsheet from six months ago in another. A Word doc from the agency, already out of date. GA4 in a third tab, telling a story that doesn't quite match the other two. Nobody had one place to decide what to fix next -- so nothing got fixed. The blog kept publishing, the traffic kept trickling in, and none of it turned into a sale.
That's the real problem. Not "not enough content." Not "content that doesn't rank." No single place to decide.
The part that used to stop me
A year ago I would have stopped there. Seeing the problem clearly isn't the hard part -- building the thing that fixes it is. That used to mean a dev team, a runway, and months before anything real existed.
That's not true anymore, and it's not hype -- it's just what building looks like now. With AI doing the engineering work, I went from "I keep seeing this same pain in every client call" to a working product with real infrastructure (Postgres with row-level security, a live streaming generation engine) in weeks, not quarters. I still made every product decision, wrote every prompt, reviewed every output. AI didn't replace the judgment. It replaced the part where you need to hire a few people before you can even test whether an idea holds up.
That's the actual shift: fewer resources needed to go from "I see the problem" to "here's a working answer" -- for anyone willing to do the work of directing it.
What I built
Content Mood does the thing none of those scattered tabs do: it puts your content and SEO data in one place, tells you what to fix first, and -- this is the part that matters -- makes sure the fix actually links to a product page. Not just "more content." Content that ends in a sale.
The order is on purpose: audit first (free), then curate what's already ranking but leaking traffic, then connect posts to your actual catalog, and only then create anything new. Most tools reverse that order and hand you a pile of new posts nobody asked for.
It also ships with three free tools, no signup required:
- AI citability test -- checks whether ChatGPT, Perplexity and friends can actually read your site
- llms.txt generator -- builds the file, flags what it can't verify instead of guessing
- Content-to-catalog linker test -- shows how many of your posts actually link to a product
Launching now, trilingual (EN/ES/PT).
If you run content for an ecommerce brand and recognize the "too many tabs" problem, I'd like to hear about it: contentmood.blog
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