The product started as a way to follow structured plans. The obvious next step people kept asking for was simpler than I expected: just let me talk to a real coach.
So I built a browsable, filterable directory of coaches across multiple US cities — profiles, an application flow, and email notifications so coaches actually know when someone reaches out. I launched in NYC first to validate the whole loop, then expanded city by city. Here's how I scoped it down so the first version shipped instead of stalling.
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