During this pandemic, more and more companies are jumping to the digital platform. In this competitive marketplace, the various companies are trying to deliver a superior brand experience and the market is inundated with Google Ads, Facebooks, ads, commercials on the customer’s mobile phones. Salesforce Marketing Cloud offers data-first digital marketing and builds life-long customer relationships for your organization. '
In this post, we will try to delve into the kind of marketing problems that your company faces and how Marketing Cloud resolves them.
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a platform that builds your company into a customer company by connecting the dots across all customer touchpoints. It delivers a premium, personalized experience that leverages a 360-degree view of every customer - across various devices and channels. It is meant for the marketers and sends the right messages at the right time, and on the right channel for all phases of customer relationships. It ensures deep and better customer relationships.
It offers integrated solutions related to customer journey management right from the web, email, social, advertising, mobile, content creation, and data analysis. It covers all types of customer interactions, and engagement for effective, and easier 1:1 Customer journeys, for your brand, not achievable before.
Marketers face many problems which can be solved by the Salesforce Marketing Cloud.
The marketing problems are as follows:
*Gain Customer Insights
*Ensure Better Customer Experience
*Manage Effective Communication
It is futile for the marketers to send generalized emails, without any customer insights. It is nowadays important to understand customer behavior and respond accordingly. The customers help the marketers to better understand the customers to deliver a personalized experience for increased conversions.
Solution: Salesforce Marketing Clouds provide various resources and tools to guide the customers on their journeys to deliver personalized interactions. It connects discrete interactions from any channel. It helps to unite the customer data with real-time customer behavior for creating intelligent communications and also interactions that can anticipate the customer needs and respond accordingly.
A good example to cite here is that of Salesforce Audience Builder that builds a single view of your customers by using data from any sources such as Sales Cloud, Service Cloud, web analytics etc to expand your customer view. On the other hand, Salesforce Social Studio listens, analyzes customer conversations from almost any source and monitors the social discussions on your brand with machine learning.
Salesforce Journey Builder offers cross-channel personalized experiences, builds personalized messages using customer data based on browsing behavior, purchase history, etc. So, the marketers can follow up by sending appropriate content to the buyer based on the customer behaviors such as cart abandonment and others.
In the digital world, marketers ought to become proactive, understand their customers, and drive superior customer experiences based on their preferences.
Solution: Salesforce Marketing Cloud can leverage the customer’s behavioural history or past actions ( say reference of products to a friend) to deliver a customized journey by predicting the future actions. The marketers can then create new marketing tactics/strategies to seek to get an increased response based on real customer preferences.
Today’s customers have become smarter. Their inboxes are bombarded with thousands of promotional emails and have no other way than unsubscribing themselves from the mailing lists. It is only possible to catch the attention of the customers with personalized content.
Solution: Salesforce Marketing Cloud offers various features for the execution of your every possible communication. Salesforce Marketing Cloud comes with a drag and drop content tool that can help marketers to easily create engaging emails based on customer satisfaction levels. It is possible to automatically send any messages, at any time during the customer lifecycle by using dynamic content blocks for personalization, and predefined event triggers. Salesforce Marketing Cloud can create sophisticated campaigns using predictive intelligence.
When a complex customer service issue arises the marketing activity for the specific customer can be paused until the issue gets resolved. Then Salesforce Marketing Cloud can measure the customer satisfaction level by following up with the customer.
Learn more about Salesforce Cloud
Salesforce Marketing Cloud not only helps you to capture data but also makes the data actionable in real-time. It helps to achieve 1:1 personalization at scale with 360-each and every customer. Salesforce Journey Builder helps the marketers to plan, personalize and optimize customize customer journeys across all channels. It combines customer data and behaviors' to create meaningful communications to deliver to the customers in real-time.
You can hire AnavClouds Software Solutions, a Certified Salesforce Partner Company to face all your marketing challenges with the guidance of their Certified, highly experienced Marketing Cloud Consultants to strengthen your customer relationships and grow your business with their cost-efficient services.