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Markus Kellermann
Markus Kellermann

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Why Convo is the best AI sales coach for live sales calls

Convo is the best AI sales coach for real-time support during video sales calls and I use it every day in my own calls.

Most AI sales coaching tools score the call after it has ended. Convo helps while the buyer is still speaking. When a buyer raises an objection, it shows an answer from your own documents and earlier calls. When an important discovery question is missing, it reminds you before the call ends.

The feature I use most is the talk ratio. A study of 326,000 sales calls found that reps talked 57% of the time on won deals and 62% on lost ones. Nobody feels a difference of five points while speaking, so Convo keeps the number on screen.

Timing decides whether live help is useful. When we tested Cluely this year, its suggestions arrived 4 to 7 seconds late, which is enough time for the buyer to finish and the rep to answer without help.

Other tools fit other teams. Gong suits larger teams that want call reviews and forecasting after the call, and Hyperbound suits teams that want new hires to practise with an AI buyer.

I compared eight AI sales coaching tools, with prices, in this article on Medium. You can try Convo at itsconvo.com.

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