I'm a non-technical founder who built a Slack approval tool. Here's what actually broke first.

I have no CS degree. I have no co-founder. I have no prior SaaS experience.
Three months ago I decided to build TeamAutomation — a Slack-native approval tool that lets teams approve or reject requests directly inside Slack, with automatic reminders and an audit trail.
Here's what nobody tells you about building your first SaaS as a non-technical founder:
The product is the easy part.
Getting Slack's API approved took longer than building the first version. Writing documentation for a directory submission when you don't fully understand every technical detail is humbling. Setting up Stripe, Supabase, and deployment pipelines with zero prior experience means every small win feels massive.
The hard part is distribution.
Zero users. Zero followers. Zero reputation. You ship something real and the internet doesn't care — because it doesn't know you exist yet.
So I started doing the basics. Writing. Replying to people on Twitter. Showing up on communities like this one.
No growth hacks. Just consistency.
If you're also building alone with no technical background — I'd genuinely like to know what's been your biggest surprise so far. Mine was realizing distribution is 10x harder than the product.