# Digital Marketing Made Easy: A Developer & Owner's Guide
Creating a stunning and user-friendly website or web application is only part of the process. To truly succeed online, you need potential customers to actually find you. This is where Digital Marketing comes in handy, and in this article, we will explore what exactly it is and how does one leverage it to incredible lengths.
What Is Digital Marketing
Digital marketing refers to the broad scope of advertising and promoting a company's products or services online. Unlike traditional marketing, at least 90% of all metrics are measurable in this field.
The Relationship Between Development And Digital Marketing
If a developer does not understand the how and why behind marketing, then the business that used to be their main focus gets pushed to the backseat and never gets proper attention. This is why it is so important for programmers to also be marketers.
The 6 Pillars Of Digital Marketing Are As Follows
Search Engine Optimization (SEO). Improves the appearance and ranking of a website in the search engine result pages. Some key points include the site's speed, responsiveness, correct HTML tags, and most importantly high-quality and relevant content
Content Marketing. Marketing through high-quality content is one of the best ways to acquire new clients and increase overall sales.
Social Media Marketing. Using platforms such as LinkedIn, Facebook, and others to get in touch with potential customers is an absolute must in the current day and age.
Paid Advertising (PPC). A type of online marketing that utilizes paid per click (PPC) advertising on search engines and social media.
Email Marketing And Automation. This form of marketing focuses on emails and other automated messages being sent to prospective customers.
Analytics. Data is one of the most important assets in modern digital marketing.
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