Do-nots are bans on what we generate. Reject-if is when I throw the take without a taste fight.
Paste under the brief:
Reject if (max 3):
1.
2.
3.
Examples:
- Proof beat isn’t readable on mute
- Continuity breaks a locked wardrobe/prop line
- Any do-not appears on screen
- Job needs a voiceover explanation to make sense
If it isn’t binary, it isn’t reject-if. Put vibes somewhere else.
Related: https://dev.to/marcusvale/ai-video-brief-do-nots-2gmc
Also: https://dev.to/marcusvale/mute-test-ai-video-review-2ebb
Free worksheet: https://scienceartist.gumroad.com/l/free-client-brief-worksheet
Kit: https://scienceartist.gumroad.com/l/ai_video_creator_brief_storyboard_kit
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