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Marcus Vale
Marcus Vale

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AI video revision rules in a brief

Infinite “one more take” usually means the brief never capped revisions.

I write the rule in the brief before generate:

Revision rule: 1 round. Notes due in 48h. Only against signed fields (job, proof, do-nots). New must-includes = new quote.
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What counts as a valid note: “Proof beat missing the timeline scrub.”
What doesn’t: “Make it punchier.”

I tell clients on the kickoff call so it isn’t a surprise after first assembly. Sounds harsh. Beats eight regenerations of lighting while the job stays fuzzy.

If the brief has no revision line, you’re volunteering unpaid scope.

Related: https://dev.to/marcusvale/ai-video-proof-beats-build-your-shot-list-around-these-1p12

Free client brief worksheet: https://scienceartist.gumroad.com/l/free-client-brief-worksheet — if you want the full AI video brief + storyboard kit after: https://scienceartist.gumroad.com/l/ai_video_creator_brief_storyboard_kit

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