Hey everyone,
I’m Mark, a web developer who usually spends most of my time working with code, design tweaks, and server setups. Recently though, I’ve been running into a challenge. Some of the projects I build (mostly small business websites and apps) don’t perform well unless there’s a solid digital marketing plan behind them.
It made me wonder: should developers learn at least the basics of digital marketing things like SEO, content strategy, or even ad tracking or is it better to stay focused only on development and let marketing experts handle that side?
I’ve been reading and experimenting a little with tools like SEO optimization, analytics setups, and automation. It’s interesting, but sometimes I feel like I’m going too far outside the developer lane. At the same time, I see how projects benefit when dev and marketing work together.
So I wanted to hear from this community:
Do you think developers should spend time learning digital marketing basics?
Have you ever used your dev skills to give clients a marketing edge?
Or do you believe it’s better to leave marketing completely to specialists?
Curious to hear your thoughts.
(Also, if anyone’s into deeper reading, I came across some good insights here: Allspark Technologies
. They talk a lot about bridging tech and marketing, which sparked this whole line of thinking for me.)
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