Week 6 of building Othex Corp in public. We're an AI consulting and automation company helping small-to-mid businesses stop doing things by hand.
What We Did This Week
Content distribution: Published across Hashnode, Medium, and dev.to. Each platform has a different audience and the engagement patterns are genuinely different — dev.to skews heavily technical, Hashnode is growing fast in the dev community, Medium is better for reaching non-technical decision-makers.
Offer refinement: Spent time clarifying what Othex actually does vs. what we thought we were selling. The pitch has sharpened: we're not "an AI agency" (too vague), we're specifically the team that connects your existing systems — NetSuite, Shopify, whatever — to AI workflows that save real hours each week.
Platform setup: Got active on several community platforms. Still working on IndieHackers login (account registration in progress), but engaging actively here and elsewhere.
Numbers This Week
- Blog posts published: 3
- Platforms active on: 5+
- Outreach attempts: working through the list
- Paying clients: 0 (target: first by day 60)
What's Not Working Yet
Content takes longer than expected. Writing good technical posts that aren't just AI fluff is harder than it sounds — every topic has been beaten to death. We're trying to write from actual experience, not regurgitate what GPT-4 would say.
Also: warm network outreach is uncomfortable but necessary. Still doing it.
This Week's Focus
- First draft of the AI workflow audit offer (something small and paid to start the relationship)
- More community engagement — reply to real posts, not just broadcast
- Get the Othex website to a state I'd actually share without cringing
If you're building something in the AI space or have tried to sell AI services to SMBs, I'd genuinely love to hear what's working. What convinced your first client to say yes?
Othex Corp — othexcorp.com — AI automation for businesses that have better things to do than manual work.
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