Google Chrome Update Makes Ad Blockers 94% Less Effective, Study Shows

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This is a Plain English Papers summary of a research paper called Google Chrome Update Makes Ad Blockers 94% Less Effective, Study Shows. If you like these kinds of analysis, you should join AImodels.fyi or follow us on Twitter.

Overview

Google's Manifest Version 3 (MV3) significantly weakens ad blockers
Study reveals 94.3% drop in blocking effectiveness under MV3 constraints
MV3 reduces privacy protection for users while boosting ad revenue
Technical limitations include 30,000 rule cap and removal of blocking WebRequest API
Findings challenge Google's claims about MV3's security benefits
Clear conflict of interest exists between Google's ad business and Chrome development

Plain English Explanation

Google is forcing a major change to Chrome browser extensions called Manifest Version 3 (MV3). This update severely limits how ad blockers work, making them much less effective at blo...

Click here to read the full summary of this paper

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