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In this episode Matt and Mike sit down with Richie Lokay to discuss marketing, design, and more. Richie is currently the VP of Product Design and Services at Wunderkind a Marketing Cloud that works in the new field of Performance Design. The guys try and simplify many aspects of marketing, decoding the word soup that can confuse non-marketers and then discuss a little bit about 3D printing and how Richie got into the printing game.
Richie has a combined background in web development, design, and communication. He’s currently the VP of Product Design and Services at Wunderkind, a Marketing Cloud that works in the new field of Performance Design. Richie and his team employ design to the n-th degree to provide 1-to-1 personalized marketing at a huge scale. On the more personal side, Richie is a New York history buff and board game collector. He built his own home and even baby-proofed it via a 3D printer when COVID shut down the local stores.
3:45 - Can you explain what performance design is and how it differs from “normal online advertising” like Google Ads and so on? Are they even related?
7:00 - How do you help customers develop their brand?
11:48 - What does Wunderkind do and who should be interested in the services?
20:00 - How do you have a mix between a more personal vs automated customer outreach?
27:00 - From your one-sheet the phrase “Design as a visual problem-solving medium” stood out to me, what exactly does this mean?
39:35 - What’s a day in the life at Wunderkind for you and your team? Are you more technical than marketing? Mix of both?
51:15 - On a more personal note, what is your take on 3D printers? I saw them become useful for larger businesses and then they became financially accessible to almost anyone for a little while, but haven’t heard much since. Are they a fad? What’s next for them? Are they the future of manufacturing as they were once thought?
- To be a good engineer you have to understand some core concepts of a design
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