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Posted on • Originally published at mlxio.com

Xbox’s Billion-a-Day Dream Sparks a Fan Revolt

Xbox’s billion-a-day target has fans asking whether Microsoft still cares about consoles.

Key takeaways

  • Xbox’s billion-a-day ambition has turned an executive quote into a referendum on what Xbox is supposed to be. The problem is not only that Asha Sharma wants Xb...
  • The remark was highlighted by Notebookcheck, which noted that the reaction on Reddit has been fiercely critical. Many users have treated the target as unrealistic and ...
  • > Sharma’s stated goal is to make Xbox one of the few brands that entertains “more than a billion people” every day.
  • That sentence is doing a lot of work. It suggests Xbox is no longer being framed primarily as a box under the TV. It is being framed as a brand that can stretch ac...

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Canonical source: https://mlxio.com/technology/xbox-billion-day-backlash

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