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Marcos Placona
Marcos Placona

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I Built a Tool to Finally Understand What Works on LinkedIn Company Pages

If you’ve ever managed a LinkedIn Company Page, you know how frustrating the analytics are.

You get some numbers, but not enough to actually make decisions.

  • Which posts really drive engagement?
  • What time works best to post?
  • Who exactly is following your page?

I got tired of guessing. So I built LinkIntel — a tool that goes beyond LinkedIn’s native analytics to show real insights from your exported data.

Why I built it

I run multiple projects where LinkedIn is our main growth channel.
But every time I wanted to analyze performance, I ended up in Excel hell:
exporting CSVs, merging them, cleaning columns, and still not knowing which content actually worked.

LinkedIn’s built-in analytics dashboard is decent for a quick look — but it hides trends that matter most:

  • Which post types consistently perform best
  • When your audience is most active
  • How your audience demographics evolve over time
  • How you compare against competitors

I wanted something clearer, faster, and owned by me — no APIs, no permissions, no data sharing.

What LinkIntel does

LinkIntel takes your exported LinkedIn analytics files and turns them into beautiful, interactive dashboards.
It supports four types of exports:

  • Content Analytics – see which posts drive impressions, engagement, and clicks
  • Follower Analytics – understand your audience by location, seniority, and job function
  • Visitor Analytics – learn who’s visiting your page and from which companies
  • Competitor Analytics – benchmark your performance against others in your space

You upload your files once, and within seconds you get charts, insights, and benchmarks — no setup required.

What makes it different

Unlike other tools, LinkIntel doesn’t rely on LinkedIn’s API.
You stay in control of your data — it’s 100% yours, processed locally and never shared.

It’s built for B2B marketing teams, agencies, and founders who care about making data-driven decisions without losing ownership or privacy.

What’s next

Right now, I’m talking directly to users one-on-one to learn what they need most — from smarter insights to AI recommendations on what to post next.

If you run a LinkedIn Page and want to understand what actually drives results, you can try it for free at getlinkintel.com.

Stop guessing. Start learning what really works on LinkedIn.

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