Your first SEO client needs to understand what changed, what you worked on, and what happens next. A report with your logo helps keep that conversation consistent, but the logo is the easy part.
The harder choice is what you're delivering: a PDF you review before sending, a live client portal, or an email that goes out automatically.
These five white-label reporting tools handle those jobs differently. This comparison uses official product and pricing information checked on November 7, 2026, rather than hands-on performance testing.
Disclosure: I'm a co-founder of Screpy, one of the tools below.
Match the tool to the report you owe
A branded PDF, a custom-domain portal and a scheduled email aren't interchangeable deliverables. Decide which one your client expects before comparing subscriptions.
| Tool | Pricing basis to compare | Main buying question |
|---|---|---|
| AgencyAnalytics | $20 per client/month, billed annually | Do you need a reporting hub for connected marketing accounts? |
| DashThis Individual | $54 monthly, or $44/month paid yearly; three dashboards and 15 sources | How many separate reports and connected sources will you need? |
| Swydo | Displayed from €69 monthly, or €62/month billed annually; first 10 sources included | How many integration accounts count toward the source allowance? |
| SE Ranking | Annual base subscription plus Agency Pack from $69/month, billed annually | Will you use the underlying SEO tools as well as reporting? |
| Screpy | Reporting access, branding and generation allowance depend on the active plan | Does your account support the branded PDF workflow you need? |
These are different packages, not a cheapest-to-most-expensive ranking. Annual equivalents are not monthly payment options. Also separate the cost of collecting data from the cost of presenting it: a reporting integration doesn't automatically include a subscription to the connected SEO tool.
1. AgencyAnalytics
AgencyAnalytics makes sense to compare when the client wants several marketing channels in one place. Its core plan includes automated reporting, unlimited reports and dashboards, and a white-labeled client portal.
The $20 rate is per client, per month, billed annually. One client's base annual cost at that rate is $240, before add-ons or applicable taxes.
Pay attention to the optional native Rank Tracker. The pricing page lists it separately at $41.67/month equivalent per 500 keywords on annual billing. Don't assume the base reporting price buys that tracking allowance too.
Its white-label controls cover branding such as logos and colors, while some advanced options have plan conditions. Check the exact portal, sender and domain setup you intend to use.
I'd shortlist it if your first report needs connected channel data and ongoing client access. If you only owe a reviewed audit PDF, price that simpler requirement first.
2. DashThis
DashThis prices around dashboards and sources. Individual includes three dashboards and 15 sources, so the first question is how you'll organize the client's reports.
One dashboard is a marketing report. If you split the work into several separate reports, count each one rather than assuming “one client” is the billing unit.
The current pricing table lists custom logos, branded themes, removal of DashThis branding, custom domains and custom email across all plans. It also includes automated email dispatch. That's more useful to check than relying on an older comparison that says white labeling starts on a higher tier.
Individual costs $54 month to month, or $44/month paid yearly. The latter comes to $528 for a year by calculation.
This is worth considering when you already have the data sources and need a consistent reporting layer. Check the required integrations and source count before committing to the annual option.
3. Swydo
Swydo takes a different approach: connected data sources drive the price, while clients, users, dashboards and reports are unlimited within that model.
A source means an account connected to an integration. The entry allowance includes 10 sources. As an illustrative budget, one client with two connected accounts uses two sources, not one just because there's one client.
The page served during this comparison displayed euros: €69 monthly, or €62/month billed annually. I've kept that currency instead of treating it as a dollar price. The first 10 sources are included; additional connections can increase the bill.
Swydo includes white-label branding tools, branded PDF exports and client sharing. That combination is useful to evaluate if different clients want different delivery formats without a separate report-count charge.
For your first client, check whether the source allowance leaves room for the actual accounts you'll connect. “Unlimited reports” is helpful, but it doesn't mean unlimited data-source capacity.
4. SE Ranking
SE Ranking's Agency Pack is an add-on to an SEO subscription. It includes white-label platform and report controls, with branded reports that can be delivered automatically or manually.
The important pricing detail is plus the base subscription. Agency Pack starts at $69/month billed annually and is available to annual subscribers. That isn't a standalone $69 reporting account.
The current subscription page lists Core at $103.20/month equivalent on annual billing. Combining those advertised starting rates gives $172.20/month equivalent, or $2,066.40 for a year by calculation, before taxes or other options. Confirm the final configuration at checkout.
That larger commitment may make sense if you also need the SEO research, auditing and tracking workflow. For one client, it deserves a closer look if you already use SE Ranking; it can be excessive if the only missing piece is putting your logo on a report.
5. Screpy
Screpy's report builder takes project evidence into an on-demand PDF. You can reuse templates, select sections and apply agency branding when your plan permits it.
The appeal for technical SEO work is keeping the report close to the audit and tracking evidence. You can explain the issue and next action without turning every dashboard metric into a client deliverable.
There is a purchasing limitation to call out: the public pricing page lists reports as included, but doesn't specify the exact white-label branding entitlement or numeric PDF-generation allowance. Check those in Billing and the report editor before subscribing for this job. Don't interpret “Reports included” as unlimited branded PDFs.
These are snapshots, with source-specific reporting periods. Generating a PDF doesn't make every observation current or give every section the same date range.
Also, white-label templates don't have automatic email delivery, and Screpy MCP doesn't currently expose report records or generation actions. Plan for generating, reviewing and sharing the PDF yourself. Choose another workflow if unattended scheduled report delivery is a requirement.
Check one complete report before you commit
Use a trial or preview to build the report you actually promised. Here's an illustrative first-client check, not a product benchmark:
- Use the correct client and domain. Check the cover, portal, exported file and email, whichever surfaces you'll deliver. Keep access limited to the intended client.
- Read the dates next to the numbers. If clicks cover one period and an audit comes from an earlier crawl, label both. Don't present them as a synchronized month-end comparison.
- Look for missing data. A disconnected account or unfinished crawl isn't a zero result. Fix the connection or explain the limitation.
- Add your explanation. State what the evidence shows, what remains uncertain, and the next action you recommend. Separate completed work from proposed work.
- Inspect the final output. Open the PDF or client link as the recipient would. Confirm branding, readability, links and the delivery method you intend to use.
Then price that exact setup: the client's connected accounts, separate reports, required collection tools and eligible branding tier. If you want automated delivery, include that requirement from the start.
For a first client, I'd choose the smallest setup that passes this check. The useful report is the one that makes the next conversation clearer, with enough evidence to support it.
Top comments (1)
The most useful advice here is to match the tool to the report you actually owe, not the other way around. A small business client doesn't care about your logo on a dashboard — they want to know what changed, what you worked on, and what's next, with dates that actually match the numbers. I'd add one small habit: build one complete report for that first client before you commit, and read it as the client would. That trial run usually shows whether the pricing, the source limits, and the delivery format will hold up in real life.