If you sell on Shopify, you already know the uncomfortable truth: revenue is not profit. Ad spend, COGS, payment fees, shipping, and returns quietly eat your margin, and by the time you reconcile a spreadsheet at the end of the month, you've already made three bad decisions based on top-line numbers.
That's the entire category of "profit analytics" apps on the Shopify App Store — and it's gotten crowded. Three names keep coming up: TrueProfit, GoProfit, and the newer entrant, Code Magic: ProfitIQ.
I put together this comparison to help you actually pick one, instead of installing all three and deleting two a week later.
The short version
All three apps do the core job: sync your Shopify orders, let you set COGS per variant, pull in shipping/fee/ad-spend costs, and show you real-time net profit instead of raw revenue. Where they differ is maturity, pricing structure, and what's built for the next few years of how merchants actually work — not just the last few.
ProfitIQ's standout angle is that it's the only one of the three built with native AI-assistant access: you can connect Claude or ChatGPT directly to your live profit data via MCP (Model Context Protocol) and ask it questions about your margins in plain language, instead of digging through dashboard tabs. Neither TrueProfit nor GoProfit currently offer this.
Comparison table
| ProfitIQ | TrueProfit | GoProfit | |
|---|---|---|---|
| Entry price | $29/mo (300 orders) | $35/mo (300 orders) | Free (50 orders) / $12/mo (250 orders) |
| Mid tier | $59/mo (600 orders) | $60/mo (600 orders) | $59/mo (2,000 orders) |
| Top tier | $99/mo (2,000 orders) | $100–$200/mo (1,500–3,500 orders) | $59/mo max published tier |
| Real-time profit dashboard | ✅ | ✅ | ✅ |
| COGS management (per variant) | ✅ | ✅ | ✅ |
| Product-level profit analytics | ✅ (Advanced+) | ✅ (Advanced+) | ✅ (Pro) |
| P&L reports | ✅ Monthly, one-click | ✅ Monthly | ✅ |
| Customer LTV | ✅ | ✅ | — |
| Ad spend tracking (Meta, Google, TikTok) | ✅ (Ultimate) | ✅ (multi-channel, all tiers) | ✅ |
| Automation / alert rules | ✅ (Ultimate) | — | ✅ Smart Alerts |
| AI assistant integration (Claude/ChatGPT via MCP) | ✅ Unique to ProfitIQ | ❌ | ❌ |
| Slack / Zapier / Make integration | ✅ | — | — |
| Mobile app | — | ✅ iOS/Android | — |
| Multi-store view | — | ✅ | — |
| App Store reviews | New (0) | 771 (5.0★) | 87 (4.8★) |
| Launched | 2026 | 2019 | 2024 |
(Feature availability pulled directly from each app's Shopify listing as of July 2026 — always double-check current listings before you buy, pricing and plans change.)
Where ProfitIQ genuinely wins
1. Lower entry price for the same order volume.
$29/mo vs $35/mo at the same 300-order tier isn't huge, but if you're a smaller store watching every subscription line item, it adds up over a year — and the per-order overage fee is identical to TrueProfit's structure.
2. Built for how merchants are starting to actually work.
This is the real differentiator. ProfitIQ lets you connect Claude or ChatGPT straight to your live profit data through MCP. Instead of opening five dashboard tabs to answer "which SKU tanked my margin last week," you can just ask. Neither TrueProfit nor GoProfit expose this yet.
3. Simpler integration stack for automation-minded merchants.
Native Slack, Zapier, and Make support means you can pipe profit alerts and reports into whatever workflow you already run your store on, without middleware.
4. Clean, modern dashboard with no legacy cruft.
Being newer isn't purely a downside — the UI wasn't built in 2019 and incrementally patched since. It's a fresh build with a MCP note: check dashboard/product screenshots on the listing.
Where you should be honest with yourself before switching
To be fair to you, the reader: TrueProfit has 771 reviews at a 5.0 average and has been refining this exact problem since 2019. It has a mobile app, multi-store view, and the deepest ad-channel integration list (Facebook, Google, TikTok, Bing, Snapchat, Amazon, Pinterest). If you run multiple stores or need on-the-go access, that maturity matters, and some merchants have flagged real bugs (PayPal fee calculation, refund handling on substitution orders) that are worth reading about in the reviews before you commit.
GoProfit has a genuinely useful free tier (50 orders/month, no card required) if you're pre-revenue or just want to test the category before paying anything.
ProfitIQ is new — it launched in July 2026 and doesn't have reviews yet. That's a real tradeoff: you're betting on a newer product with an actively developed feature set, not a five-year track record. If you need battle-tested stability today, that's worth weighing.
Who should actually install ProfitIQ
You're comfortable with (or excited about) AI-assisted workflows and want your profit data queryable by Claude/ChatGPT directly
You already use Slack, Zapier, or Make and want profit alerts piped into your existing stack without extra tooling
You want a modern, clean dashboard and don't need a mobile app or multi-store view yet
You're price-sensitive at the entry tier and running under 300 orders/month
Try it
You can install ProfitIQ directly from the Shopify App Store, or check out the website first for the full feature breakdown and setup docs:
🔗 Shopify App Store listing: https://apps.shopify.com/code-magic-profitiq
🌐 Website: https://profitiq.mycodemagic.com/
All three apps offer a 14-day free trial (or a free tier, in GoProfit's case), so the lowest-risk move is honestly just to try the one that matches your workflow and see how the numbers reconcile against your own books in week one.
Disclosure: I'm one of the developers behind ProfitIQ. I've tried to keep the comparisons above factual and pulled directly from each app's public Shopify listing — feel free to verify against the live listings, they update often.
Top comments (1)
I have using the ProfitIQ last 8 days and it very well compared to other expensive apps.
I love this app.